How to Increase Your Travel Sales : A Guide to Effective Customer Relations and Sales Techniques
Michael Thomas's philosophy of selling is people-orientated, not product-orientated. There are no underhand methods and no fast talking. There are plenty of tips on structuring your consultation, closing the sale, and the all-important follow-up. The techniques are simple, easy to apply and, above all, effective. With practice the reader should learn to spot the sales potential even in negative situations.
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